The power to connect.  In working with words for a few decades, I have discovered a few truths to make them more powerful:

• Knowing your audience is key. 
• Authenticity is the new hyperbole.
• Most people don't like to read. 

I bring to the table a broad range of creative experience, including creative and brand strategies, concepting, positioning, and generational messaging.  My skill at finding the right words for the task has helped create consumer experiences that have resulted in $2 billion in sales. Want some details?  Take a look at my resume, then let's talk.